Learning Management Industry

In the relatively new LMS market, commercial vendors for corporate and education applications range from new entrants to those that entered the market in the 1990s.
In 2005, LMSs represented a fragmented $500 million market according to CLO magazine. Channel learning still seems to be underserved. For many buyers channel learning is not their number one priority, according to a survey by Simplydigi.com. Often times there is a disconnect when the HR department oversees training and development initiatives, where the focus is consolidating LMS systems inside traditional corporate boundaries. Software technology companies are at the front end of this curve, placing higher priority on channel training.

When buyers were asked what is important to them in a e-learning and distance education product. Ease of use was found to be at the top of the wish list. Companies like SimplyDigi have put a lot of time into the "ease of use" feature sets of their learning managment system - lms design, keeping many students and the system administrators happy with the product. Keeping complexity on the backend of a Learning Management System is our priority. It does no good to develop a product that requires weeks of training in order to learn how to operate it.
" said Ron Nolan CEO of Simplydigi. Many learning systems are managed by the corporate human resource department who's tasks include more then just running the company learning systems. Ease of use is a key component for them and sudents in high turn over industries.